International Forfaiting Association
An industry news resource with a wealth of member-only content.
Key features
- Simple CMS backend to deal with large amounts of content
- Revitalised and retargeted the client’s existing website
- Member-only content
- Driven towards new member recruitment
- Image galleries and members-only download area
What the client said
“We contacted Kernel to request their assistance in implementing a complete redesign of our existing website in order to boost membership numbers and revitalise the site’s look and image.
We are extremely happy with the work they have carried out and have benefited from being able to work closely with them to produce a website which caters for the needs of our numerous members. I would recommend Fireball to any business or organisation looking to work with a talented and professional team in order to build their online presence.”
Lucio Matassoni, Chairman
International Forfaiting AssociationWhat we did
The International Forfaiting Association represents a large number of banks involved in the Forfaiting and Trade finance industry. The site includes a database of member organisations sorted by country and region, and also a dedicated members area with exclusive downloadable content.
The organisation’s existing website contained a large amount of data which was presented in a manner which made it extremely difficult for users to locate news items and contact information of other members. By completely redesigning the website from the bottom-up, we changed the site structure to improve the user experience and redesigned the visual aspect of the site to be more in keeping with the IFA’s professional role. The client was very satisfied with the completed design, which makes it easier for them to manage the large amount of content on the website and presents news and content far more accessibly.
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